Following the annual Fun Run, where runners enjoyed lovely weather, a great route and delicious cakes, a big change is taking place at Southwell Care Project.
Changing the name of a charity is a risky business. However, the team of people, working passionately for the Project believe the present name no longer conveys the extent of the service and misleads people by implying such a limited geography.
As such, the name has been changed to ‘Reach Learning Disability’ in order to meet the challenges ahead in the coming decades.
Southwell Care Project’s original founders have worked tirelessly for 14 years, and created a foundation which is now enhancing the lives of many more users than the 20 or so adults with learning disabilities in and around Southwell.
The vision of Reach is the same as that of Southwell Care Project: A community where adults with learning disabilities can reach beyond expectation and build happier, healthier lives – lives full of meaning, challenge, opportunity and friendship. However, now with over 150 adults with learning disabilities currently accessing services in Mansfield, Newark and Southwell each week, the name needs to reflect this.
According to the BBC one in six UK charities fear that they may have to close due to public spending cuts and falling donations. A charity’s brand plays an important role in convincing potential new supporters to part with not only their hard earned cash but also their trust as potential users of the service.
Steve Shatwell Chief Executive of Reach said: “Reach as a new name, signals a new intent: to be more visible and more vocal. With a clearer identity and a stronger presence, we will reinforce our position as the leading learning disabled charity throughout Nottinghamshire.”
Upcoming Events (sub title)
Meanwhile, the charity’s work goes on. There are still places available on the cycle event, Tonya’s Challenge taking place on Sunday 11th May. Starting at 8.30am from the Flower Pod. Riders are encouraged to gain sponsorship and all funds raised will go to Reach. To take part go to www.tonyaschallenge.co.uk
Flowers from the Flower Pod will also be on sale at the Methodist Church’s Table Top sale on Saturday 17th May at 10am.
For more information please go to the charity’s new website: www.reachuk.org